BUSINESS SYSTEM

BUSINESS SYSTEM & LOGO DESIGN | SIERRA COLLEGE AUTO CLUB | ROCKLIN, CA

PROBLEM:
     } Create a logo for the auto club that conveys both the club's enthusiasm for cars and is recognizable as a
       college club
     } Use the school colors, black, red and white
     } Create a business system that enhances the club's logo

SOLUTION:
     } Create a round logo using the school's colors to resemble a college seal. This makes the logo instantly
       recognizable as a college entity and coordinates with the existing club sports logos.
     } Use a car gear as the base of the logo, turning the top of the gear into mountains to indicate the school's
       location near the Sierra Mountains
     } Use retro script font to resemble both an auto technician's name patch and a retro sports jersey

 

PROMOTIONS

PROMOTIONAL POSTER | PHILOSOPHY CLUB | CHICO, CA

PROBLEM:
     } Create a poster that grabs attention and sparks curiosity
     } Convey the idea of "philosophical thinking" and the subject matter of the club

SOLUTION:
     } Use the concept of "swimming in a sea of thoughts" to instantly convey the scope of the club
     } Spark curiosity by substituting a fish bowl for a person's head
     } Use easily recognizable shapes and bold colors to instantly convey the message
     } Use type that mimics the round and fluid shape of both the fish bowl and water

BRANDING

PROMOTIONAL MATERIALS & LOGO DESIGN | DHS SNOWBOARD TEAM | DAVIS, CA

PROBLEM:

     } Create a logo that uses the high school’s colors and illustrates the racing aspect of the team, while staying
       true to the snowboarding culture’s aesthetic
     } Create a low cost poster for recruiting new snowboard team members, staying congruent with other
       team materials

SOLUTION:

     } Use a racing gate to show the racing aspect of the team, as well as letters that appear like snowboard tracks
       in the snow
     } Use bright paper and black print to create a bold poster

     } Use bold type to grab attention and represent snowboard tracks
     } Use snowboard terms to creatively combine the idea of an amusement park sign with riding on a snowboard,
       as well as visually combining a ruler and riding on a park rail

BUSINESS SYSTEM

BUSINESS SYSTEM & LOGO {RE}DESIGN | CREW WINE CO. | ESPARTO, CA

PROBLEM:

     } Create a new winery logo and business system from their best selling Matchbook label 

     } Stay consistent the style of the existing label

     } Create a logo that is effective when printed in one color or two

SOLUTION:

     } Use the flame from the wine label as the focal point of the new logo

     } Create a logo that can be used both by itself and with the name Matchbook

     } Use the easily recognizable burn from the label in the business system to further brand awareness

BUSINESS SYSTEM

BUSINESS SYSTEM & LOGO DESIGN | GH DESIGN | DAVIS, CA

PROBLEM:
     } Create a logo that combines initials, using only lines
     } Develop a business system showcasing the logo in a fresh, fun way 

SOLUTION:
     } Use youthful colors to create a fresh take on a business system
     } Create a backdrop to showcase the logo

ADVERTISING

CAMPAIGN PLANSBOOK | CENTURY COUNCIL | AMERICAN ADVERTISING FEDERATION

PROBLEM:
     } Create an advertising campaign aimed at young adults to prevent binge drinking
     } Use the acronym BAC to represent Blood Alcohol Content and the campaign slogan “Being Aware Counts”
     } Create BAC logo
     } Create campaign advertisements
     } Create campaign plansbook
 
SOLUTION:
     } Use BAC creatively in advertising copy
     } Use the Blood Alcohol Content chart and breathalyzer to convey the anti-binge drinking message
     } Use a handwritten typeface to make advertisements easy for students to relate to

PACKAGING

WINE LABEL | CREW WINE CO. | ESPARTO, CA

PROBLEM:
     } Create a wine label for Crew Wine Co.'s newest line of wines
     } Visually portray the meaning of the brand name Solo Mia, "only mine"

SOLUTION:
     } Use famous inventors to portray the concept of Solo Mia: "only my wine, only my idea." Thomas Edison
       was inspired to invent the light bulb after drinking a glass of Solo Mia wine. 
     } Combine an artistic, hand sketched style with elegant type to stand apart on a store shelf