PROMOTIONAL MATERIALS & LOGO DESIGN | DHS SNOWBOARD TEAM | DAVIS, CA
PROBLEM:
} Create a logo that uses the high school’s colors and illustrates the racing aspect of the team, while staying
true to the snowboarding culture’s aesthetic
} Create a low cost poster for recruiting new snowboard team members, staying congruent with other
team materials
true to the snowboarding culture’s aesthetic
} Create a low cost poster for recruiting new snowboard team members, staying congruent with other
team materials
SOLUTION:
} Use a racing gate to show the racing aspect of the team, as well as letters that appear like snowboard tracks
in the snow
} Use bright paper and black print to create a bold poster
in the snow
} Use bright paper and black print to create a bold poster
} Use bold type to grab attention and represent snowboard tracks
} Use snowboard terms to creatively combine the idea of an amusement park sign with riding on a snowboard,
as well as visually combining a ruler and riding on a park rail
} Use snowboard terms to creatively combine the idea of an amusement park sign with riding on a snowboard,
as well as visually combining a ruler and riding on a park rail
