PROMOTIONS

PROMOTIONAL POSTER | PHILOSOPHY CLUB | CHICO, CA

PROBLEM:
     } Create a poster that grabs attention and sparks curiosity
     } Convey the idea of "philosophical thinking" and the subject matter of the club

SOLUTION:
     } Use the concept of "swimming in a sea of thoughts" to instantly convey the scope of the club
     } Spark curiosity by substituting a fish bowl for a person's head
     } Use easily recognizable shapes and bold colors to instantly convey the message
     } Use type that mimics the round and fluid shape of both the fish bowl and water