BUSINESS SYSTEM & LOGO {RE}DESIGN | CREW WINE CO. | ESPARTO, CA
PROBLEM:
} Create a new winery logo and business system from their best selling Matchbook label
} Stay consistent the style of the existing label
} Create a logo that is effective when printed in one color or two
SOLUTION:
} Use the flame from the wine label as the focal point of the new logo
} Create a logo that can be used both by itself and with the name Matchbook
} Use the easily recognizable burn from the label in the business system to further brand awareness
