ADVERTISING

CAMPAIGN PLANSBOOK | CENTURY COUNCIL | AMERICAN ADVERTISING FEDERATION

PROBLEM:
     } Create an advertising campaign aimed at young adults to prevent binge drinking
     } Use the acronym BAC to represent Blood Alcohol Content and the campaign slogan “Being Aware Counts”
     } Create BAC logo
     } Create campaign advertisements
     } Create campaign plansbook
 
SOLUTION:
     } Use BAC creatively in advertising copy
     } Use the Blood Alcohol Content chart and breathalyzer to convey the anti-binge drinking message
     } Use a handwritten typeface to make advertisements easy for students to relate to