PROBLEM:
} Create a logo for the auto club that conveys both the club's enthusiasm for cars and is recognizable as a
college club
} Use the school colors, black, red and white
} Create a business system that enhances the club's logo
SOLUTION:
} Create a round logo using the school's colors to resemble a college seal. This makes the logo instantly
recognizable as a college entity and coordinates with the existing club sports logos.
} Use a car gear as the base of the logo, turning the top of the gear into mountains to indicate the school's
location near the Sierra Mountains
} Use retro script font to resemble both an auto technician's name patch and a retro sports jersey
